Annual Report 2019

ProSiebenSat.1 Media SE

Magazine

    • Katja Hofem (Foto)
      Katja
      Hofem
    • Dominik Stahl (Foto)
      Dominik
      Stahl
    • Sebastian Romanus (Foto)
      Sebastian
      Romanus
    • Corinna Milborn & Stefanie Groiss-Horowitz (Foto)
      Corinna
      Milborn
      & Stefanie
      Groiss-Horowitz

    Digital Attack

    Digital dynamos in all areas: With offerings like our streaming service Joyn, the 360-degree news project PULS 24, our multichannel network Studio71 and our stations’ online platforms, we are surging ahead with extending our digital reach. We’re not talking about the digital transformation. We’re living it – and using it as our opportunity to turn ProSiebenSat.1 into a diversified digital Group.

    • Tim Schiffers (Foto)
      Tim
      Schiffers
    • Jolanda Feigl (Foto)
      Jolanda
      Feigl
    • Christiane Heinemann (Foto)
      Christiane
      Heinemann

    Consumer Focused

    From the Parship Group online matchmaking service to offbeat advertising from SevenOne AdFactory and tailor-made digital formats by Redseven Entertainment – in all areas, we deliver what customers, consumers and viewers need. Always focused on each target group’s requirements. And always striving to not just meet expectations but to exceed them.

    • Jens Mittnacht (Foto)
      Jens
      Mittnacht
    • Stefanie Fröhner (Foto)
      Stefanie
      Fröhner
    • Thomas Wagner (Foto)
      Thomas
      Wagner

    Total Reach & Moneti­zation

    Extending our total reach. Making it addressable for advertisers. And improving monetization at the same time. We aim to achieve all this with smart advertising products such as the Addressable TV Spot and strategic cooperations like d-force, our joint venture with Mediengruppe RTL. It’s all based on a new metric that combines digital and linear. And makes audience numbers comparable across all platforms.

    • Daisy Rosemeyer-Elbers (Foto)
      Daisy
      Rosemeyer-Elbers
    • Nadja Pia Wagner (Foto)
      Nadja
      Pia Wagner
    • Stefan Zant (Foto)
      Stefan
      Zant
    • Daniel Rosemann (Foto)
      Daniel
      Rosemann

    Passionate Creators

    We create great TV moments. And discover new markets. All while never losing sight of our goal: providing our viewers with the best entertainment, whether it’s a show or magazine program. Anywhere, any time and on any device. The biggest thrill for us is thrilling people. That’s because we love what we do. And aim to infect our audiences with our passion.

 

Our Strategy

Video Landing Page (video)

Our Strategic Priorities

 

Our Executive Committee

Our Executive Commitee (Foto)
  • Rainer
    Beaujean

    CFO

  • Max
    Conze

    CEO

  • Conrad
    Albert

    Deputy CEO,
    Group General Counsel

If there was one thing 2019 showed, it was that our decision to invest in future initiatives is the right one. This is the only possible path to implementing our transformation and securing long-term revenue and earnings growth for ProSiebenSat.1. And it’s the path we will resolutely continue to follow in 2020 to also meet our responsibility to our shareholders.

Read the interview with Max Conze

At a Glance

Our Ambitions & Results

Our Ambitions

While we are continuing our transformation to become a leading digital entertainment and commerce champion, our strategic priorities remain the same – focusing on local content, expanding our digital reach, improving the monetization of our reach through intelligent advertising products and accelerating the growth of NuCom Group. At the same time, we are setting up our organization future-ready.

Our Results

Local content

ProSiebenSat.1 broadcast over 160 new local shows in 2019. These powerful, local productions thrilled audiences and earned the Group an annual market share of 28.2% – the best since 2015. This is also reflected on the digital side, where viewtime grew by 30% in 2019.

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EUR 4,135million

Group revenues

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Digital reach

Since the launch of the advertising-financed version of Joyn in June 2019, the streaming platform has recorded continuous growth: By the end of 2019, Joyn already had more than 7 million monthly users across all available devices.

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+38%

Revenue growth in the digital and smart advertising business

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Intelligent advertising products

Addressable advertising is becoming increasingly relevant to viewers and taps into potential additional revenue sources. By launching the Addressable TV Spot and establishing d-force, our AdTech joint venture with Mediengruppe RTL, we reached two important milestones in this business area in 2019.

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+16%

Growth in commerce revenues

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Growth of NuCom Group

In 2019, once again the Commerce portfolio drove the Group's revenues. And we intend to accelerate this development. Two of the businesses that will play an important role in achieving this are US online matchmaking provider eharmony, which is now fully integrated into our Parship Group, and online beauty retailer Flaconi.

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52%

Share of non-TV advertising in Group revenues

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Organization

Our transformation is also reshaping the way the Group is organized. This is why we have established an efficient Holding structure and a more independent Entertainment organization. That means content, platforms and monetization will be even more closely interlinked.

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ProSiebenSat.1 Group

Company Profile

ProSiebenSat.1 combines leading entertainment brands with a successful production business and a strongly growing commerce portfolio and is thus one of the most diversified media companies in Europe. We want to offer great entertainment – whenever, wherever and on any device. We can address over 45 million TV households in Germany, Austria and Switzerland with our 15 free and pay TV channels. At the same time, we reach around 36 million unique users every month with online offerings marketed by ProSiebenSat.1.

Successful formats like “The Masked Singer”, “Germany’s next Topmodel”, and “Beat the Channel” as well as top-notch stars like Heidi Klum, or Dwayne Johnson belong to our family. Shows like “Bosch”, “Married at First Sight”, or “Queen of Drags” are created within our production and distribution business Red Arrow Studios. Our global digital studio Studio71 achieves over 9.9 billion monthly video views and operates more than 1,400 web channels.

Our NuCom Group is a rapidly growing e-commerce player with leading portfolio companies that offer online price comparison, matchmaking, experiences as well as beauty & lifestyle.

ProSiebenSat.1 are more than 7,000 passionate creators that love to entertain and delight our viewers and consumers each day.

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