Annual Report 2019
ProSiebenSat.1 Media SE
Digital dynamos in all areas: With offerings like our streaming service Joyn, the 360-degree news project PULS 24, our multichannel network Studio71 and our stations’ online platforms, we are surging ahead with extending our digital reach. We’re not talking about the digital transformation. We’re living it – and using it as our opportunity to turn ProSiebenSat.1 into a diversified digital Group.
From the Parship Group online matchmaking service to offbeat advertising from SevenOne AdFactory and tailor-made digital formats by Redseven Entertainment – in all areas, we deliver what customers, consumers and viewers need. Always focused on each target group’s requirements. And always striving to not just meet expectations but to exceed them.
Total Reach & Monetization
Extending our total reach. Making it addressable for advertisers. And improving monetization at the same time. We aim to achieve all this with smart advertising products such as the Addressable TV Spot and strategic cooperations like d-force, our joint venture with Mediengruppe RTL. It’s all based on a new metric that combines digital and linear. And makes audience numbers comparable across all platforms.
We create great TV moments. And discover new markets. All while never losing sight of our goal: providing our viewers with the best entertainment, whether it’s a show or magazine program. Anywhere, any time and on any device. The biggest thrill for us is thrilling people. That’s because we love what we do. And aim to infect our audiences with our passion.
Our Executive Committee
Group General Counsel
Read the interview with Max Conze
If there was one thing 2019 showed, it was that our decision to invest in future initiatives is the right one. This is the only possible path to implementing our transformation and securing long-term revenue and earnings growth for ProSiebenSat.1. And it’s the path we will resolutely continue to follow in 2020 to also meet our responsibility to our shareholders.
At a Glance
Our Ambitions & Results
While we are continuing our transformation to become a leading digital entertainment and commerce champion, our strategic priorities remain the same – focusing on local content, expanding our digital reach, improving the monetization of our reach through intelligent advertising products and accelerating the growth of NuCom Group. At the same time, we are setting up our organization future-ready.